In many ancient narratives, myths and rituals are often intertwined. This may be due to the fact that myths recount stories, as well as actions.

Some anthropologists and/or researchers (such as Victor Turner) have theorized that myths and rituals must co-exist in order to develop into religious practices or stories that are passed down to new generations.

Modern society is strongly influenced by a culture that idolizes consumerism. Therefore, mass media (i.e. television) could be considered as the contemporary personification of ritual. For example, television ritualizes events (i.e. elections, Olympics, beauty contests, etc.) to exploit ‘competition’ and commemorate winners. This, in turn, creates social hierarchies in public domains. I believe that television is infused with mythology; since it produces role-models according to society’s particular values, morals, and beliefs. 

But what I am wondering is why do rituals continue to change over time? Do they change according to human interests?

– A.P


One thought on “The Significance of Rituals

  1. I believe that rituals have changed so much overtime simply due to consumerism. Many parts of the world have become almost obsessed with consumerism that it has become apart of their daily lives. This means that consumerism is apart of many peoples cultures, and therefore would be an aspect of their rituals. I believe that consumerism has caused rituals to be shown through mass media in many countries. This is probably because it grabs the interest of the audience and will change their attitudes or beliefs more easily than a traditional ritual that may seem boring in comparison to mass media. Consumerism is apart of our culture today and many people fall prey to it. This makes it part of our daily lives and it has turned our rituals from stories and myths into TV shows, commercials, products and advertising. Don’t get me wrong, many people participate in traditional rituals, just many have become overwhelmed and obsessed with consumerism that they leave these traditions in the past.

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