In many ancient narratives, myths and rituals are often intertwined. This may be due to the fact that myths recount stories, as well as actions.
Some anthropologists and/or researchers (such as Victor Turner) have theorized that myths and rituals must co-exist in order to develop into religious practices or stories that are passed down to new generations.
Modern society is strongly influenced by a culture that idolizes consumerism. Therefore, mass media (i.e. television) could be considered as the contemporary personification of ritual. For example, television ritualizes events (i.e. elections, Olympics, beauty contests, etc.) to exploit ‘competition’ and commemorate winners. This, in turn, creates social hierarchies in public domains. I believe that television is infused with mythology; since it produces role-models according to society’s particular values, morals, and beliefs.
But what I am wondering is why do rituals continue to change over time? Do they change according to human interests?