Following from entertainment as our culture’s modern interpretation of mythology, the 30 second advertisement itself too serves a functional purpose that mythology shares. Where mythology wishes to retain tradition and (potentially) impart essential knowledge, advertising serves to manipulate the feelings of an individual so that they wish to buy a product. Both are a manipulation of sorts, with different intents. Advertising is almost a micro-perversion of mythological tales. They are formulaic in the same way as myth, full of symbols and rhetoric and implied meaning with simple archetypical characters. In learning about the theory of myth, I think we can also become aware of the theory of advertising and attempt to resist it’s allure, or at least be aware of it. Knowledge is power!

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